{"id":7481,"date":"2026-09-08T12:14:23","date_gmt":"2026-09-08T16:14:23","guid":{"rendered":"https:\/\/ottawa1.one\/?p=7481"},"modified":"2026-09-08T12:59:44","modified_gmt":"2026-09-08T16:59:44","slug":"the-history-of-corel-from-creating-coreldraw-in-ottawa-to-the-global-rebranding-as-alludo","status":"publish","type":"post","link":"https:\/\/ottawa1.one\/en\/eternal\/the-history-of-corel-from-creating-coreldraw-in-ottawa-to-the-global-rebranding-as-alludo-7481\/","title":{"rendered":"The History of Corel: From Creating CorelDRAW in Ottawa to the Global Rebranding as Alludo"},"content":{"rendered":"\n<p><strong>Corel<\/strong> is a Canadian technology corporation that evolved from a modest research lab in Ottawa into one of the most recognized software developers in the world. It was Corel that created the iconic graphic editor <strong>CorelDRAW<\/strong>, a tool that became essential for designers across the globe. Over the years, the company went toe-to-toe with tech giants like Microsoft and Adobe while navigating major industry shifts. In this article on <a href=\"https:\/\/ottawa1.one\/en\/\">ottawa1.one<\/a>, we explore the <strong>history of Corel<\/strong>: the creation and rise of <strong>CorelDRAW<\/strong>, its fierce rivalries, the company&#8217;s highs and lows, its lasting impact on digital design, and its transformation into the modern corporate powerhouse <strong>Alludo<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6aa08ba7f0dad\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aa08ba7f0dad\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ottawa1.one\/en\/eternal\/the-history-of-corel-from-creating-coreldraw-in-ottawa-to-the-global-rebranding-as-alludo-7481\/#Founding_Cowplands_Lab_How_a_Canadian_Startup_Became_a_1990s_Tech_Giant\" >Founding Cowpland\u2019s Lab: How a Canadian Startup Became a 1990s Tech Giant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ottawa1.one\/en\/eternal\/the-history-of-corel-from-creating-coreldraw-in-ottawa-to-the-global-rebranding-as-alludo-7481\/#The_CorelDRAW_Phenomenon_Windows_31_Triumph_and_Fierce_Competition_with_Adobe_Illustrator\" >The CorelDRAW Phenomenon: Windows 3.1 Triumph and Fierce Competition with Adobe Illustrator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ottawa1.one\/en\/eternal\/the-history-of-corel-from-creating-coreldraw-in-ottawa-to-the-global-rebranding-as-alludo-7481\/#Showdown_with_Microsoft_The_WordPerfect_Acquisition_Financial_Turmoil_and_a_Strategic_Alliance\" >Showdown with Microsoft: The WordPerfect Acquisition, Financial Turmoil, and a Strategic Alliance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ottawa1.one\/en\/eternal\/the-history-of-corel-from-creating-coreldraw-in-ottawa-to-the-global-rebranding-as-alludo-7481\/#An_Aggressive_M_A_Strategy_Expanding_the_Ecosystem_with_WinZip_PaintShop_Pro_and_Parallels\" >An Aggressive M&amp;A Strategy: Expanding the Ecosystem with WinZip, PaintShop Pro, and Parallels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ottawa1.one\/en\/eternal\/the-history-of-corel-from-creating-coreldraw-in-ottawa-to-the-global-rebranding-as-alludo-7481\/#Financial_Turnarounds_Vector_Capitals_Restructuring_and_the_Sale_to_KKR\" >Financial Turnarounds: Vector Capital\u2019s Restructuring and the Sale to KKR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ottawa1.one\/en\/eternal\/the-history-of-corel-from-creating-coreldraw-in-ottawa-to-the-global-rebranding-as-alludo-7481\/#The_Rebirth_as_Alludo_The_Vision_Behind_the_Rebrand_and_the_Future_of_Legacy_Corel_Apps\" >The Rebirth as Alludo: The Vision Behind the Rebrand and the Future of Legacy Corel Apps<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Founding_Cowplands_Lab_How_a_Canadian_Startup_Became_a_1990s_Tech_Giant\"><\/span>Founding Cowpland\u2019s Lab: How a Canadian Startup Became a 1990s Tech Giant<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>The corporation\u2019s story<\/strong> began in 1985 when Dr. Michael Cowpland founded <strong>Corel<\/strong>. Few people realize that the brand name is an acronym derived from its original focus: COwpland REsearch Laboratory.<\/p>\n\n\n\n<p>Initially, <strong>Michael Cowpland<\/strong> planned to develop desktop publishing systems for print layout built around Intel-powered computers. At the time, the desktop publishing market was just taking shape, and having high-quality <a href=\"https:\/\/ottawa-future.com\/en\/eternal-8153-history-of-computers-and-ottawa-a-technological-evolution\" data-type=\"link\" data-id=\"https:\/\/ottawa-future.com\/en\/eternal-8153-history-of-computers-and-ottawa-a-technological-evolution\" target=\"_blank\" rel=\"noopener\">software<\/a> was critical to the success of the entire hardware platform.<\/p>\n\n\n\n<p>However, the company quickly realized that creating a truly complete publishing suite required an in-house vector graphics engine. In 1987, <strong>Corel<\/strong> brought in programmers Michael Bouillon and Pat Beirne to engineer a dedicated vector illustration program. That decision became a defining turning point in the history of the <strong>Canadian corporation<\/strong>.<\/p>\n\n\n\n<p>Thanks to an explosive debut and surging demand for its software, the business expanded rapidly. During the <a href=\"https:\/\/ottawa1.one\/en\/mitel-the-success-story-of-an-ottawa-based-company-5761\/?swcfpc=1\" data-type=\"link\" data-id=\"https:\/\/ottawa1.one\/en\/mitel-the-success-story-of-an-ottawa-based-company-5761?swcfpc=1\">high-tech<\/a> boom of the 1990s, <strong>Corel<\/strong> grew into Canada&#8217;s largest software developer. While originally established in Ontario, the company permanently rooted its headquarters in Ottawa in 2003.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1174\" height=\"628\" src=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/znimok-ekrana-2026-09-08-o-19.13.49.png\" alt=\"\" class=\"wp-image-7474\" srcset=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/znimok-ekrana-2026-09-08-o-19.13.49.png 1174w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/znimok-ekrana-2026-09-08-o-19.13.49-300x160.png 300w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/znimok-ekrana-2026-09-08-o-19.13.49-768x411.png 768w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/znimok-ekrana-2026-09-08-o-19.13.49-696x372.png 696w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/znimok-ekrana-2026-09-08-o-19.13.49-1068x571.png 1068w\" sizes=\"auto, (max-width: 1174px) 100vw, 1174px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_CorelDRAW_Phenomenon_Windows_31_Triumph_and_Fierce_Competition_with_Adobe_Illustrator\"><\/span>The CorelDRAW Phenomenon: Windows 3.1 Triumph and Fierce Competition with Adobe Illustrator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first version of <strong>CorelDRAW<\/strong> debuted in 1989. The market embraced the software enthusiastically, prompting <strong>Corel\u2019s<\/strong> leadership to pivot the company\u2019s entire focus toward graphic design software.<\/p>\n\n\n\n<p>Its watershed moment arrived in 1992 with the launch of Microsoft Windows 3.1. Thanks to native support for TrueType outline fonts in Windows 3.1, <strong>CorelDRAW<\/strong> could utilize system fonts directly without relying on third-party utilities like Adobe Type Manager. This breakthrough transformed <strong>CorelDRAW<\/strong> into a powerful, genuinely professional <strong>graphic editor<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"708\" src=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-8.jpeg\" alt=\"\" class=\"wp-image-7456\" srcset=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-8.jpeg 1320w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-8-300x161.jpeg 300w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-8-768x412.jpeg 768w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-8-696x373.jpeg 696w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-8-1068x573.jpeg 1068w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/figure>\n\n\n\n<p>On May 15, 1992, the company released <strong>CorelDRAW<\/strong> 3.0, setting the standard for a complete Graphics Suite. The bundled package included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Corel PHOTO-PAINT: a specialized bitmap image editing tool;<\/li>\n\n\n\n<li>CorelSHOW: an application for designing multimedia presentations;<\/li>\n\n\n\n<li>CorelCHART: a dedicated tool for creating charts and data visualizations;<\/li>\n\n\n\n<li>CorelTRACE: a utility for converting raster images into vector formats;<\/li>\n\n\n\n<li>Mosaic: a visual cataloging tool for graphics files.<\/li>\n<\/ul>\n\n\n\n<p>Over the following years, the company maintained a steady release cadence: CorelDRAW 7 arrived in October 1996, CorelDRAW 8 in October 1997, CorelDRAW 9 in August 1999, and CorelDRAW 10 in November 2000.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-9.jpeg\" alt=\"\" class=\"wp-image-7459\" srcset=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-9.jpeg 1400w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-9-300x300.jpeg 300w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-9-768x768.jpeg 768w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-9-696x696.jpeg 696w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-9-1068x1068.jpeg 1068w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<p>Yet despite sweeping the <strong>Windows<\/strong> market, attempts to make inroads into <strong>macOS<\/strong> fell short. Apple users proved loyal to their established ecosystem, sticking with Adobe Illustrator. The substantial costs of porting <strong>CorelDRAW<\/strong> to the Mac environment placed a significant strain on the company\u2019s finances.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Showdown_with_Microsoft_The_WordPerfect_Acquisition_Financial_Turmoil_and_a_Strategic_Alliance\"><\/span>Showdown with Microsoft: The WordPerfect Acquisition, Financial Turmoil, and a Strategic Alliance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 1996, <strong>Corel<\/strong> decided to look beyond computer graphics and challenge the undisputed king of office software\u2014<strong>Microsoft Corporation<\/strong>. To make this move, <strong>Corel<\/strong> acquired the popular word processor WordPerfect from Novell.<\/p>\n\n\n\n<p>Word\u79e9\u5e8ffect&#8217;s main competitive edge was cross-platform functionality: it operated smoothly across diverse operating systems, whereas Microsoft Office focused heavily on Windows. However, an all-out confrontation with Microsoft proved punishing. <strong>Corel<\/strong> suffered heavy losses and had to resort to sweeping layoffs. Company founder <strong>Michael Cowpland<\/strong> was subsequently accused of insider trading; following an investigation by the Ontario Securities Commission in 2000, he stepped down as <strong>head of Corel<\/strong>.<\/p>\n\n\n\n<p>In search of fresh growth avenues, the company branched out into several experimental ventures:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video editing software solutions (Corel Video);<\/li>\n\n\n\n<li>A Java-based office productivity suite (Corel Barista);<\/li>\n\n\n\n<li>A custom operating system, Corel Linux.<\/li>\n<\/ul>\n\n\n\n<p>In October 2000, <strong>Corel<\/strong> and Microsoft formed a strategic alliance, with Microsoft investing $135 million into the Canadian firm.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1294\" height=\"731\" src=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-10.jpeg\" alt=\"\" class=\"wp-image-7462\" srcset=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-10.jpeg 1294w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-10-300x169.jpeg 300w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-10-768x434.jpeg 768w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-10-696x393.jpeg 696w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-10-1068x603.jpeg 1068w\" sizes=\"auto, (max-width: 1294px) 100vw, 1294px\" \/><\/figure>\n\n\n\n<p>Despite fierce competition, <strong>WordPerfect<\/strong> held its ground across corporate and government sectors. In March 2005, the U.S. Department of Justice purchased 50,000 licenses of the program. A distribution agreement with PC giant Dell helped <strong>Corel\u2019s<\/strong> office suite gain roughly 4 million new users every year. With its overall user base climbing to 20 million, <strong>WordPerfect<\/strong> stood as the only credible alternative to MS Office at the time, far outpacing Lotus SmartSuite (300,000 users) and StarOffice\/OpenOffice (70,000 users).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Aggressive_M_A_Strategy_Expanding_the_Ecosystem_with_WinZip_PaintShop_Pro_and_Parallels\"><\/span>An Aggressive M&amp;A Strategy: Expanding the Ecosystem with WinZip, PaintShop Pro, and Parallels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To reduce its reliance on a single flagship and strengthen its foothold across multimedia markets, <strong>Corel<\/strong> launched an aggressive acquisition campaign in the early 2000s.<\/p>\n\n\n\n<p>Corel&#8217;s key acquisitions unfolded across several milestones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2001: Acquisition of <strong>Micrografx<\/strong>, widely recognized for its business graphics solutions;<\/li>\n\n\n\n<li>2004: Purchase of <strong>Jasc Software, Inc.<\/strong>, creator of the popular graphics editor PaintShop Pro;<\/li>\n\n\n\n<li>2005: Acquisition of the rights to the legendary archiving software <strong>WinZip<\/strong>;<\/li>\n\n\n\n<li>2006: Takeover of <strong>InterVideo<\/strong> and Ulead Systems, opening doors to video editing and digital media authoring;<\/li>\n\n\n\n<li>Later years: Acquisition of mind-mapping platform <strong>MindManager<\/strong> and virtualization solution <strong>Parallels<\/strong>, which lets users run Windows on Mac hardware.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"160\" src=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image.png\" alt=\"\" class=\"wp-image-7465\" srcset=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image.png 360w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-300x133.png 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<p>Thanks to these strategic buyouts, <strong>Corel<\/strong> transformed from a single-application developer into a diversified software provider serving millions of users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Financial_Turnarounds_Vector_Capitals_Restructuring_and_the_Sale_to_KKR\"><\/span>Financial Turnarounds: Vector Capital\u2019s Restructuring and the Sale to KKR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rapid expansion and market volatility eventually forced a major financial overhaul. In 2003, private equity firm Vector Capital acquired <strong>Corel<\/strong> for $97 million, taking the company private.<\/p>\n\n\n\n<p>Under the stewardship of <strong>Vector Capital<\/strong>, the company thoroughly optimized its internal operations. Vector Capital later finalized a deal to sell Corel to global investment firm KKR (Kohlberg Kravis Roberts).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"305\" src=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-11.jpeg\" alt=\"\" class=\"wp-image-7468\" srcset=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-11.jpeg 480w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-11-300x191.jpeg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n\n\n\n<p>Alex Slusky, founder and Chief Investment Officer of <strong>Vector Capital<\/strong>, highlighted the outcome of the partnership:<\/p>\n\n\n\n<p>&#8220;Corel was a cornerstone of the Vector Capital family for many years, and we are delighted to have delivered an exceptional outcome for our investors through this sale to KKR. Under Vector&#8217;s leadership, Corel completed several transformational acquisitions, accelerated its revenue growth, and materially expanded profitability. We are confident Corel has found an outstanding partner in KKR and wish the team continued success.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Rebirth_as_Alludo_The_Vision_Behind_the_Rebrand_and_the_Future_of_Legacy_Corel_Apps\"><\/span>The Rebirth as Alludo: The Vision Behind the Rebrand and the Future of Legacy Corel Apps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On September 13, 2022, <strong>Corel Corporation<\/strong> unveiled a sweeping rebrand, officially changing its corporate identity to <strong>Alludo<\/strong>. For millions of users, the move came as a surprise: the Corel name had spent decades as a household staple, tied closely to its flagship design suite and an expansive software catalog.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"900\" src=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-12.jpeg\" alt=\"\" class=\"wp-image-7471\" srcset=\"https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-12.jpeg 1500w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-12-300x180.jpeg 300w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-12-768x461.jpeg 768w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-12-696x418.jpeg 696w, https:\/\/cdn.ottawa1.one\/wp-content\/uploads\/sites\/33\/2026\/09\/image-12-1068x641.jpeg 1068w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p>The new moniker is derived from the phrase &#8220;all you do.&#8221; Leadership explained that the rebrand was meant to reflect the company&#8217;s broader role in the modern market. <strong>Alludo<\/strong> positions itself not merely as a developer of individual tools, but as an international provider of complete digital solutions for productivity, ideation, and secure information sharing across modern devices.<\/p>\n\n\n\n<p>Crucially, retiring the <strong>Corel<\/strong> name at the corporate tier did not signal the end of its classic products. Mirroring Google\u2019s evolution into Alphabet or Facebook\u2019s pivot to Meta, the restructuring applied strictly to the parent brand. The applications themselves continue to innovate under their established names.<\/p>\n\n\n\n<p>The <strong>Alludo<\/strong> portfolio still centers around <strong>CorelDRAW<\/strong>, WordPerfect, WinZip, Parallels, and MindManager. The company embraced a forward-looking corporate identity while continuing to nurture the software brands that have earned the loyalty and trust of tens of millions of users worldwide.<\/p>\n\n\n\n<p><strong>Corel\u2019s journey<\/strong> stands as a prime example of how an Ottawa-based project grew into an international powerhouse whose software shapes everyday workflows worldwide. Facing down intense rivalries with tech behemoths, shifting ownership, and financial storms, the company consistently proved its resilience. Reimagined as <strong>Alludo<\/strong>, the corporation continues to advance software development, effortlessly blending beloved graphic design staples with cutting-edge virtualization and productivity technology.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corel is a Canadian technology corporation that evolved from a modest research lab in Ottawa into one of the most recognized software developers in the world. It was Corel that created the iconic graphic editor CorelDRAW, a tool that became essential for designers across the globe. Over the years, the company went toe-to-toe with tech [&hellip;]<\/p>\n","protected":false},"author":410,"featured_media":7454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1164],"tags":[4692,4725,4721,4716,4683,4688,4720,4724,4722,4715,4682,4714,4690,4686,4713,4685,4719,4694,4727,4679,4717,4718,4726,4712,4723],"moimportance":[78,81],"motype":[1158],"moformat":[93],"class_list":{"0":"post-7481","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-alludo","9":"tag-alludo-history","10":"tag-alludo-products","11":"tag-canadian-it-companies","12":"tag-corel","13":"tag-corel-alludo","14":"tag-corel-and-microsoft","15":"tag-corel-canada","16":"tag-corel-company-acquisitions","17":"tag-corel-company-history","18":"tag-corel-corporation","19":"tag-corel-history","20":"tag-corel-linux","21":"tag-corel-mindmanager","22":"tag-corel-ottawa","23":"tag-corel-parallels","24":"tag-corel-rebranding","25":"tag-corel-winzip","26":"tag-corel-wordperfect-3","27":"tag-coreldraw","28":"tag-coreldraw-history","29":"tag-creation-of-coreldraw","30":"tag-history-of-coreldraw","31":"tag-michael-cowpland","32":"tag-why-corel-became-alludo","33":"moimportance-golovna-novina","34":"moimportance-retranslyacziya-v-agregatori","35":"motype-eternal","36":"moformat-longrid-korotka"},"modified_by":"Inna Hananova","_links":{"self":[{"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/posts\/7481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/users\/410"}],"replies":[{"embeddable":true,"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/comments?post=7481"}],"version-history":[{"count":2,"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/posts\/7481\/revisions"}],"predecessor-version":[{"id":7483,"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/posts\/7481\/revisions\/7483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/media\/7454"}],"wp:attachment":[{"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/media?parent=7481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/categories?post=7481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/tags?post=7481"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/moimportance?post=7481"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/motype?post=7481"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/ottawa1.one\/en\/wp-json\/wp\/v2\/moformat?post=7481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}